CRM IMPLEMENTATION

Accept has long standing experience of the complexity of getting Return On Investments made in the CRM system.  

Accept facilitates the implementation process through a Performance Management view on CRM, based on top management commitment.

The Customer Relationship Management process includes three sub processes: 

Marketing Process - Objectives:

1. Positioning the company to the target group of customers

2. Generate leads and subsequently access to decision makers in the target group

Sales process - Objectives:

1. Sales to new customers

2. Increase sales to existing customers

Service process - Objectives:

1. Solve problems

2. Secure customer loyalty